7 Tips for Better Auto Repair Shop Advertising to Increase Car Counts

Most auto repair shops do the same advertising over and over and still expect different results. Maybe it’s the sales person that talks them up and they get ‘visions of dollars dancing in their heads’. Well, from the responses I hear about, the only visions of dollars are in the sales person’s head.

When you’re promoting your auto repair shop to increase car counts, use the following 7 Auto Repair Shop Advertising Tips as a guideline so that you get a better response.

1) Your ad shouldn’t be about YOU: Most of the auto shop ads I see talk about everything THEY do; but they forget about the customer. The customer (like everyone else) is only looking for ‘What’s In It For Them’. What is their benefit? It’s not the fact that you’re family owned; It’s not the fact you’ve been in business for 25 years. You have to advertise the benefits that the customer is going to get.

2) Do you provide a solution to a problem? Why else would anyone look for an auto service shop if they didn’t have a problem? Does your ad speak to that problem? Do you provide a solution? Sorry, but being family owned is not a solution to any auto service problem that I’ve heard of.

3) How many ways to you have to contact you? Remember, there’s the internet and websites; e-mail; the Mobile Internet (for those accessing online searches from their phone); some people still use fax machines too! What about your phone numbers? How many do you have? Do you have a 24 hour help line? Do you use QR Codes to direct visitors to a Mobile Website?; Do you have a mobile website?; What about a 24 hour message line so I can get information about you before I visit? Make it easy for your customer to get in touch and give them as many ways as possible to connect.

4) Always include a non-threatening way for prospects to contact you: In some cases, people just want to get more information. Remember, they only purchase from those they know, trust and like. Do you have methods to deliver that information? What about a FREE Report that I can download from your website. What about a FREE Trial offer? Remove the risk and give people a non-threatening way to find out more about you.

5) Quit trying to sell from your ad: How many of those fancy 10% discount coupons have you ever received back? Yeah, I figured. Your ad isn’t about getting your customer to buy when YOU want them to. Your ad is about getting them to buy SOMETHING so that you have a customer; then continue to market to them with ongoing offers, discounts, promotions and specials.

6) Make your ad a way to collect leads; not to sell: This is really important as it’s the perfect way to build your ‘Sales Funnel’. Yes, people may be interested in your auto shop services, but typically they don’t purchase from those they don’t know, trust or like. Make your ad a ‘Lead Generation’ ad so that those interested will get to know you better.

7) Most Important – Create a Strong Call To Action: Nothing is going to happen unless the prospect takes an action. Buying something from you just because you placed and ad in a newspaper typically doesn’t work, right? (I am sure you can attest to that!) But taking an action can be as simple as getting them to download your report; Texting to get an offer or special; Listening to a 24 hour recorded message. There’s a lot of ways, but the important thing is that they take action.

Following these 7 tips will help improve your auto service shop advertising and let you build your business and increase your car counts!

How to Pick the Right Auto Body Repair Shops

Some of the biggest questions people run into deal with the repairing their vehicles. Many times people are confused and don’t know how to go about picking the right auto body shop. What process should I run through in picking the right vehicle repair shop? What questions should I consider?

What value am I getting for my Auto Body Repair?

The most important question in determining what auto body repair shops is: What value am I getting in repairing my vehicle here? Many body shops out there are looking for unsuspecting customers and ways to pad their bottom dollar. A lot of times body shops will offer the lowest price because they know this will attract customers. Unfortunately, from a customer standpoint choosing the lowest price is not always the way to go.

Daniel T., Vice President of National Auto Parts, in Dallas, Texas, concurs that doing this will only create more car issues in the future. “Repairing your vehicle is always about what you get in return. These days, body shops continue to push the limits of their customers to see how much more they can get away with. At this point the body shop knows exactly what they’re doing. Is the customer to know the better?”

What can I do to protect myself?

A solution that’s been picking up a lot of traction recently is hiring a third party to assist you in this area. There are a few good car crash consultants out there that will help you figure out what’s being put on your vehicle and how the vehicle’s being repaired. When looking for a good car crash consultant selecting one that gives you a lot of insight on the repair and product being used is imperative. Using these specialists provides visibility in an area with many questions.

Another way is looking for a detailed report of the work being put into the vehicle and reviewing the warranty the shops offers. When you get into an accident, every insurance gives you an assessment of the damages, take a look at the sheets and read over to see what product they’ve listed for use. Auto Body Shops sporadically will attempt to use cheaper parts to make more money. Requesting the use of what’s listed on your insurance assessment is not unusual and will help protect against this. In regards to warranties, most legitimate body shops will have an extensive warranty and stand by their work.

Where should I look for the body shop?

Driving to the nice plush auto body repair shops off the highway might be convenient, but doing this often drives up the price of the job. “All businesses have costs and are in it to make money. With this assumption, you have to believe any cost a business incurs will be passed onto their consumer,” Daniel says. Hanging off the highway, and looking more in-city gives any prospective client a better chance to keep labor costs low. Prices per hour for labor can vary wildly from $30-$100 for the same type of work. Don’t misunderstand the shop may not look the best, but you can be guaranteed going this route will provide good value.

Selecting an Auto Body Repair Shop

Due to the amount of time we spend on the road the chances of us needed to find a great auto body shop may come up more than once. Most of us get a little flustered at the thought of searching for the right place that can work in your price range. No one ever knows where to start though. Here are a few tips on choosing the perfect auto body shop for you.

The first step is finding an auto body shop that will fix your car to look like the collision never happened. Some good auto body shops will only have the ability to fix your car to a point called pre-loss condition. Pre-loss condition is when the mechanic fixes your cars appearance, body structure, and keeps your cars mechanical reliability.

Next comes customer service, our favorites. Everyone has horror stories about bad customer service in numerous places of business. However, if you are calling an auto body shop that means that lives were once in danger so they should immediately ask if anyone was injured. Their chance at making money should never overshadow your needs or concerns. Many body shops are only in the business because they know that everyone will need to have their car repaired at some point. Most of those businesses do not have a skilled and knowledgeable staff. That is why it is so vital to find the right body shop so you and your insurance company are getting what you have paid for.

When dealing with your insurance company, make sure that you fight for the right to pick your own repair shop. Most insurance companies and repair shops have a deal worked out to lower the shops cost in exchange for giving them business. The shop then cuts corners and leave out steps to keep the cost down. This in turn means you are paying the insurance company the inflated premiums and your deductible but are only receiving second rate repair. The insurance company may respond saying that they can not guarantee the work of other shops but in reality all good shops guarantee their work for as long as you own that car. If a shop says that they do not have that standard, it is a sign to keep looking.

Always ask the person who is estimating your damage questions. If you are working with a smaller shop the person you are speaking with will probably be the one working directly on your car. In larger chain shops they have sales people who do the estimates and have no direct connection or knowledge about your car. The techs working on your car may not want to rewrite you an estimate to make it the correct amount. Never be afraid to ask questions if you are confused. Larger shops may have fancy equipment and tools to make people believe that they are much more advanced then other shops but in reality, those fancy tools are rarely even used in fixing your car.

Always ask the body shop about their insurance programs or DRP (direct repair programs) because this may mean they can not create their own business and need the help of a deal. Not all shops that have these programs are bad shops but it can defiantly be a red flag.

The very best way to find a good body shop is by word of mouth, so ask around. Most people would never send you to a place where they were not satisfied with the work they were given.

Now when you are stuck in a bind after a collision you will have the right information and questions to ask before selection the body shop for you. The last and the most important thing to remember is, if you ever feel uncomfortable or pressured by a body shop, move on because they may be desperate for business because they are not known for their good service.

Specialty Auto Repair

Specialty auto repair refers to the repair and servicing of specialty autos and specific auto parts. Specialty auto repair centers take special care to provide you with genuine factory parts. Specialty auto repair technicians are highly skilled and experienced and they can pin point the problem of the automobile. Whatever model of luxury car or foreign car you are driving, there are repair centers specializing in those very models.

Specialty auto repair centers offer special dealer alternative maintenance and service packages. Some of them give extended warranties services for their clients. They even undertake heavy engine and transmission repair and replacement if needed. Some of these dealers have their own websites from which you can download special auto repair discount coupons.

There are specialty auto repair centers that repair and service specific auto parts such as the brakes, engines, air conditioning, mufflers, and radiators. They also take care of wheel alignments, transmissions and paintless dent repair. Replacement of windshield or window is also included in specialty repair.

Specialty auto repair is regarded as a business with reputation and significant advertising budgets. For specialty auto repair, technicians need a trade certificate, which could be as automotive service, auto body, heavy equipment or recreation service technician.

Specialty auto repair has several benefits. Standard jobs such as lubrication, oil filter, and oil change charges are less compared to general repair. These types of services have retail outlets and the service hours ideally match the timings of customers. Specific fluids, light bulbs and other critical parts are readily available in such shops. Specialty repair shops make use of computers to maintain complete and detailed information.

The disadvantage of going to a specialty auto repair shop is that they have a high sales pitch, they might urge you to do more and more work.

Auto Repair Guides

Auto repair guides explain the maintenance, repair, and cleaning of automotive supplies. These are guides meant for home users as well as professionals. Nowadays, these are available in electronic versions, and there are many software packages available to diagnose and fix automotive problems.

Major companies in this industry such as Ford, Mercedes, Chevrolet, and Volkswagen provide electronic auto repair guides so that even amateur users can learn a lot about auto repair. Auto repair guides usually tell you how repairs are done on all major parts of an automobile including the brake system, cooling system, electrical system, engine system, A/C-heat system, body and exterior, exhaust system, fuel system, steering and suspension system, and drive train.

A number of good online auto repair guides are provided free on selected websites. These sites provide useful articles and FAQs that enable you to learn the techniques of auto repair step by step.

Lots of auto repair guides tell you how to do simple auto repair jobs at home.

They also help you find quality used auto parts. Lots of auto repair guides also give you advice on auto repair shops in major cities. Auto repair guides also provide information on auto insurance, car rentals, driving schools and car washes. They help you learn more about automotive maintenance, car accessories and car audio systems.

At the most basic level, general auto repair guides walk you through some of the most basic maintenance and repair processes that are common to all vehicles. If you are new to auto repair, these may help you a lot. Auto repair guides also tell you how to choose a repair shop and how to choose a technician. They provide you with an idea about repair charges and preventive maintenance too. You can learn a lot about protecting your auto repair investment from these guides.

Choose a Good Auto Repair Shop to Keep Your Car Working Properly

Have you ever been out driving on the road without a care in the world and suddenly your car starts to make a funny noise? While you turn down the radio so you can hear the sound clearly, do you start to think about all of the things that could be wrong with your vehicle? Maybe you start thinking about the last time you took your vehicle in for repairs. No matter what you start to think about during that time, one thing you can’t ignore is the fact that your car needs to go to an auto repair facility.

Instead of taking any chances on the problem getting worse, you need to contact your local auto repair shop and find out when is a good time for you to bring your vehicle in for service. The longer you drive around ignoring the issue, the larger your repair bill will be. If you don’t have a good auto repair facility that you can take your car in too, it is time for you to start looking for one.

Any auto shop that you decide to take your vehicle to needs to be run and managed by state certified mechanics. You do have the option of choosing to have your vehicle serviced at the dealership or at an independent shop. You may want to check around and get some recommendations on where you should go so you don’t end up wasting a ton of time. Some places are pretty fast when it comes to repairing your vehicle and others may be a bit slower. Some places require that you leave your car with them and others will fix it while you wait.

Keep in mind that all auto repair shops aren’t the same. While many of their workers may hold the same credentials, the rate charge for service can differ greatly. Don’t be so quick to go with a facility that charges rock bottom prices, because you may not be happy with the end result. You need to make sure that any parts they are using on your vehicle are new unless you have specified otherwise.

Pay attention to how you are treated when you visit different auto repair facilities. No matter what type of vehicle you have or what type of work needs to be done on your car, you should be treated as if you are the best customer in the world. That means that any questions or concerns you have should be addressed promptly. You should be treated as if your time and patronage are very valuable. If there are going to be any delays or unexpected issues concerning your vehicle’s repairs you should be notified as soon as possible. A good shop is one that communicates with its customers every step of the way and charges them fair and competitive prices. The work they perform should be exceptional quality and they may even offer warranties with their work. The bottom line is you should end up a happy and satisfied customer after having your car worked on.