Tips for Choosing the Right Auto Repair Services for Your Vehicle

If you are concerned about the poor show of your car lately, it is time to get it serviced at a dependable auto repair services shop. Automotive repair is a habitual maintenance practice procedure which is necessary for longer lifespan of any automobile. It is also a huge expense and with the increasing age of the automobile, the repairs requirements also increase. There are different options for auto repair in every place but selecting one depends on the category of vehicle owned as well as the closeness of the repair shop to your place.

Car repair is also reliant on seasons. For example, during the summer season, the engine has to be taken care of, specially if you are making plans to go for a road trip. Going in for a full service auto repair is a good decision to undertake in such a state to avert any problems during the trip. All car owners should also be conscious of certain small problems connected to their vehicle which can be effortlessly fixed by themselves whenever required.

It is sensible to start finding an auto repair shop when you buy a car as one never can say when the need might be there. Here are some tips to find steadfast auto repair services:

• One of the finest and most trustworthy options of getting an auto repair services is by asking friends and colleagues for such places. If they have the knowledge of getting first-class service frequently, it can be a great selection to choose.

• The auto repair shop must have qualified experts to undertake the repair and maintenance with no difficulty. A testimony of high quality is the relationship of the repair shop with AA, NAPA Autocare, ASP or Parts Plus. This organization makes sure that the repair shop has been subjected to high scrutiny of service and also has many satisfied clients.

• The ambiance of a repair shop is also vital. One can also take response from customers at the shop about the service given by the professionals and how content they are.

• Check out if the shop has professionals with certification like ASP, Delco or certification from manufacturers like Toyota, Ford, and GM. This shows how good they are in their job and service provided. This also indicated that they are acquainted with the new technology which is actually a sign of brilliance.

• Also, it is not essential that a bigger repair shop will be superior than a smaller one. Always search for prices in every shop you find out about because prices are usually close in any area.

• Look for newest equipments in the repair shop. Without a well equipped shop, complete repair cannot be given. This is even more essential if you own the most recent model of car.

Maintenance and auto repair services are very vital for any car. Although they may be tricky to pay at times, they are priceless when it comes to keeping the good health of your vehicle.

Auto Repair Marketing – 4 Auto Repair Advertising Ideas

So, you want to get more cars in your shop to increase your revenues is that correct? Auto repair marketing via the internet is a great way to get more local customers into your shop! Online marketing has grown leaps and bounds in the last few years, and with phone books and Yellow Pages fast becoming obsolete, internet marketing is where the real profits are for auto shops. Here I want to share with you 5 auto repair advertising ideas that you can implement into your business to drastically improve the number of cars you service on a monthly basis!

1. You must have a website, and it needs to be designed using the WordPress platform. Most websites are basically just “flyers,” but with WordPress you can create great looking websites, integrate a business blog, install a form that automatically acquires leads for you, and integrate your website with Twitter, Facebook, Youtube, and other online marketing channels. Sounds pretty cool huh? The sad part is that typically an automotive repair shop will hire a web designer, and he will design a website as cheaply as possible and charge a large sum for the work. The web designer is not a marketing consultant, so instead of designing a marketing machine based on tested internet marketing principles, he simply designs a static site that is not conducive to internet marketing. I see it all of the time when I am look at people who are pushing auto repair marketing services.

2. One of the best auto repair advertising ideas revolves around social media. Websites such as Twitter and Facebook are really taking off, and smart auto shops are using these auto repair marketing platforms to promote their business and acquire new customers. The obvious question is “how can an auto repair shop benefit from Twitter and Facebook marketing?” Those sites are for kids right? Wrong! Facebook has millions of adults logging in on a daily basis, as does Twitter. By being on these sites, you are instantly in front of a large portion of your local or regional audience. Guess what happens when Sally needs a new transmission, brakes, etc. and she sees your businesses profile on Facebook? You have a new customer! Do a good job repairing her vehicle, and she comes back time and time again. This one person seeing your business profile on Facebook or Twitter could easily be worth thousands of dollars to your business!

3. Your website needs to appear in local search results on Google. It is not easy to get listed on the first page of Google and Yahoo, but with some good marketing it can be done. For instance, I am an independent marketing consultant in Atlanta, and I rank #1 on Google for the term “Atlanta independent marketing consultant.” In addition to this, I rank #2 on Yahoo for “Atlanta marketing consultant.” Trust me, having your website ranking highly for local keyword phrases can bring you a ton of new business! This is auto repair marketing at its finest! I have beat out over 2,000 websites to get those rankings, so don’t you think I could help your auto repair shop marketing efforts?

4. Another great auto repair marketing idea is writing information articles and press releases. I imagine you do not have the time to write articles, and certainly do not have the time to put together a well written press release. The good news is that you can get marketing firms to do this for you at a very reasonable price. I have written hundreds of articles promoting by marketing consulting business, and I can tell you it is an impactful and very affordable method to market your auto repair shop online.

These are just a few auto repair advertising ideas that you can add to your auto repair marketing arsenal. The best thing is to hire a professional marketing consultant who can come in and show you step by step exactly what you need to do to turn your internet marketing efforts into a cash generating machine for your automotive repair business!

Pros and Cons of Becoming an Auto Mechanic

There are various positive and negative realities of becoming an auto mechanic. You need to be familiar with all of them before becoming 100 percent committed on pursuing this profession. By being involved in auto shop courses and working as a mechanic apprentice early on you will gain invaluable information that will help you make a thought out choice. In this article we aim to showcase some significant advantages and minuses of working as an auto mechanic and set you on the right path to pursuing this subject further.

Pros:

1. Doing work on your own vehicles.

As a mechanic you’ll be able to work on your own personal vehicles which means you will save money by doing the work yourself. Additionally, you can buy and repair older vehicles and sell them for a profit.

2. Great place to begin for launching your own shop.

After you obtain the essential expertise you will have the opportunity to open your own shop. This will require not only technical skills but additionally behavioral skills that you will need a lot when dealing with clients.

3. Employment stability.

As increasing numbers of individuals are putting off the purchases of new vehicles their older cars need more repairs and maintenance. By entering this field, you can expect to always have a place to work provided that you possess the essential skills.

Cons:

1. Expensive resources.

The equipment required for the career are costly. Initially the majority of your wages will go towards your tool assortment. It is a sizable investment but will pay off for itself eventually.

2. Entry-level salary is fairly low.

When coming into the field of automotive repair, you will notice that your income will not be very high. Dependent upon your location and past experience the earnings may vary individually for each person but tend to be anywhere from $8 to $15 per hour. If you need a high paying job instantly, this may not be the career path for you.

3. Long hours and continuous training.

Fast paced mechanic shops are generally filled with cars and remain open to satisfy client expectations. Anticipate to work nights and weekends. Furthermore, with all the changing technology in cars a mechanic will need to continually retrain themselves. As a mechanic you will also have to retake the ASE examinations every 5 years in order to maintain your certification. This training costs money and typical courses cost between $500 to $2,500.

Find the Free Auto Repair Manual You Need Online

You can easily get a free auto repair manual for whichever repair need you might have. You need an internet access and have to follow a certain procedure searching for auto repair manuals, but when you have done this procedure a few times it will be very easy to find the right instructions for do it yourself auto repair and it won’t cost you a dime.

There are four types of automotive description documents that you will need to choose from when you want to do a repair;

  • General manuals
  • Diagnosis descriptions
  • Repair manuals
  • Maintenance manuals

General Manuals

In addition to some general manuals, most of these are related to the make. Here you can get step by step guidance on how to repair most of the makes in the vehicle market. Let’s say you have a Honda Acura 2002 model and you want to find a manual for that make and model. What you do is perform the following search in a search engine: “free car manuals+Honda Acura+2002”. Then you will have a long list of sites that provide you with all kinds of descriptions for your Honda Acure 2002 model, and you can choose what you want.

Diagnosis descriptions

Automotive diagnosis manuals can also be sub-divided by make and model. But it can also be divided by the area of the vehicle that is affected, for example engine intake problems, brake problems, cooling problems, exhaust problems, start or stall problems, transmission problems etc. Let’s say you have a start problem. Your search would be “car diagnosis manual+ start problem”, then you should get more than enough repair information to choose from. You can even get diagnostic trees where all options are covered for nothing.

You have probably more than one time heard some annoying noise from somewhere in your vehicle, without finding the source of it. This is one of the most kinky situations to run into because you don’t know if it is a serious signal or just a small thing. Some websites gives you the opportunity to diagnose vehicle problems by the noise, sound and vibrating signals – and that is great. The sooner you find it the sooner you can fix it and then you can relax. When you search, you can describe the sound, for example “whine noise” or “shifter knocks” or “driveline vibration” plus car diagnosis manual plus eventually the make.

Repair Manuals

In addition to regular manuals you can also get very instructive and detailed descriptions in other internet document or websites like articles, etc. The natural way to sub-divide such repairs before searching, is by the area of the vehicle that is going to be repaired, for instance body repair, exhaust repair, suspension fix, interior repair and even general car repair.

You do the search the same way as above; “car repair manual (or description) + the area of repair and go through the list of resources you get.

Maintenance manuals

Though vehicle maintenance is closely related to your vehicle make and model, there are some maintenance issues that are pretty much common whether you have a Cadillac, VW or a Mercedes, for example changing oil, changing air filters, engine wash, fluid maintenance, tier maintenance etc. You can get access to maintenance descriptions by searching for the kind of maintenance plus “car maintenance manual (or description)” plus eventually your make and model.

I think you’ll be amazed of the amount of automotive repair free stuff online.

Car Servicing and Maintenance: Get The Best Maintenance Services From A Reputed Auto Repair Shop

Cars- A Costly Investment

Buying a car is an investment. Unfortunately, it’s going to cost you a lot of money involving loan payments, registration fee, insurance coverage, maintenance, servicing etc. Vehicle repair and maintenance expenses have now become a part and parcel of life. If you fail to take good care of your car then be prepared for an unexpected breakdown.

Maintenance Schedule- How Important It Is?

Vehicle maintenance and servicing is one of the best ways to keep your car in a flawless condition. Remember, your vehicle needs to undergo a maintenance check up every month. With the right maintenance and servicing it will last for a long time and you will also enjoy a smooth drive.

Most of the manufacturers usually offer free servicing packages to the new car owner for the first three months. So car owners don’t need to spend a single penny in the first three months for servicing. Always listen to the advice of the manufacturers because they can help you keep your car in a great shape.

If you are buying a car for the first time, you should first get some advice from your friends or family on vehicle maintenance. Moreover, you can also ask them to refer a reliable and trustworthy mechanic for repairs. You should never ever take your vehicle for granted. Just like you go for a regular health check up to your doctor your car also needs the same care and maintenance for a safe and smooth drive.

A DIY Approach For Vehicle Maintenance- Is It Right?

Never ever take a DIY approach for vehicle maintenance unless it is a very small problem and you know how to fix it. If you don’t have any knowledge about car problems it’s always advisable to visit a reputed servicing station. Have a look at some of the great tips to keep in mind to take care of your cars in the best way:-

· Regular Car Servicing And Maintenance

It is very important for an owner to follow the servicing schedule properly according to the distance/miles. Mostly, it’s the company who set the schedule for the owners.

· Oil change

Every vehicle owner should go for an oil change once a year. Oil change also depends on the distance travelled/miles. Always listen to your mechanic. With timely oil change you can enjoy a smooth drive.

· Check Fluid Level Of Your Car

Of course, you can check the fluid level of your car on your own. In case, you don’t know how to do it ask your mechanic to help you. Check coolant fluid, brake fluid and transmission fluids which are some of the most important fluids.

Conclusion

Educate yourself about automobile repairs and maintenance. It is a fact that there are good mechanics out there to help you with repairs but there are also bad ones who only want to cheat you. Take some time from your busy schedule to find the best repair shop.

Happy driving!

7 Tips for Better Auto Repair Shop Advertising to Increase Car Counts

Most auto repair shops do the same advertising over and over and still expect different results. Maybe it’s the sales person that talks them up and they get ‘visions of dollars dancing in their heads’. Well, from the responses I hear about, the only visions of dollars are in the sales person’s head.

When you’re promoting your auto repair shop to increase car counts, use the following 7 Auto Repair Shop Advertising Tips as a guideline so that you get a better response.

1) Your ad shouldn’t be about YOU: Most of the auto shop ads I see talk about everything THEY do; but they forget about the customer. The customer (like everyone else) is only looking for ‘What’s In It For Them’. What is their benefit? It’s not the fact that you’re family owned; It’s not the fact you’ve been in business for 25 years. You have to advertise the benefits that the customer is going to get.

2) Do you provide a solution to a problem? Why else would anyone look for an auto service shop if they didn’t have a problem? Does your ad speak to that problem? Do you provide a solution? Sorry, but being family owned is not a solution to any auto service problem that I’ve heard of.

3) How many ways to you have to contact you? Remember, there’s the internet and websites; e-mail; the Mobile Internet (for those accessing online searches from their phone); some people still use fax machines too! What about your phone numbers? How many do you have? Do you have a 24 hour help line? Do you use QR Codes to direct visitors to a Mobile Website?; Do you have a mobile website?; What about a 24 hour message line so I can get information about you before I visit? Make it easy for your customer to get in touch and give them as many ways as possible to connect.

4) Always include a non-threatening way for prospects to contact you: In some cases, people just want to get more information. Remember, they only purchase from those they know, trust and like. Do you have methods to deliver that information? What about a FREE Report that I can download from your website. What about a FREE Trial offer? Remove the risk and give people a non-threatening way to find out more about you.

5) Quit trying to sell from your ad: How many of those fancy 10% discount coupons have you ever received back? Yeah, I figured. Your ad isn’t about getting your customer to buy when YOU want them to. Your ad is about getting them to buy SOMETHING so that you have a customer; then continue to market to them with ongoing offers, discounts, promotions and specials.

6) Make your ad a way to collect leads; not to sell: This is really important as it’s the perfect way to build your ‘Sales Funnel’. Yes, people may be interested in your auto shop services, but typically they don’t purchase from those they don’t know, trust or like. Make your ad a ‘Lead Generation’ ad so that those interested will get to know you better.

7) Most Important – Create a Strong Call To Action: Nothing is going to happen unless the prospect takes an action. Buying something from you just because you placed and ad in a newspaper typically doesn’t work, right? (I am sure you can attest to that!) But taking an action can be as simple as getting them to download your report; Texting to get an offer or special; Listening to a 24 hour recorded message. There’s a lot of ways, but the important thing is that they take action.

Following these 7 tips will help improve your auto service shop advertising and let you build your business and increase your car counts!

How to Pick the Right Auto Body Repair Shops

Some of the biggest questions people run into deal with the repairing their vehicles. Many times people are confused and don’t know how to go about picking the right auto body shop. What process should I run through in picking the right vehicle repair shop? What questions should I consider?

What value am I getting for my Auto Body Repair?

The most important question in determining what auto body repair shops is: What value am I getting in repairing my vehicle here? Many body shops out there are looking for unsuspecting customers and ways to pad their bottom dollar. A lot of times body shops will offer the lowest price because they know this will attract customers. Unfortunately, from a customer standpoint choosing the lowest price is not always the way to go.

Daniel T., Vice President of National Auto Parts, in Dallas, Texas, concurs that doing this will only create more car issues in the future. “Repairing your vehicle is always about what you get in return. These days, body shops continue to push the limits of their customers to see how much more they can get away with. At this point the body shop knows exactly what they’re doing. Is the customer to know the better?”

What can I do to protect myself?

A solution that’s been picking up a lot of traction recently is hiring a third party to assist you in this area. There are a few good car crash consultants out there that will help you figure out what’s being put on your vehicle and how the vehicle’s being repaired. When looking for a good car crash consultant selecting one that gives you a lot of insight on the repair and product being used is imperative. Using these specialists provides visibility in an area with many questions.

Another way is looking for a detailed report of the work being put into the vehicle and reviewing the warranty the shops offers. When you get into an accident, every insurance gives you an assessment of the damages, take a look at the sheets and read over to see what product they’ve listed for use. Auto Body Shops sporadically will attempt to use cheaper parts to make more money. Requesting the use of what’s listed on your insurance assessment is not unusual and will help protect against this. In regards to warranties, most legitimate body shops will have an extensive warranty and stand by their work.

Where should I look for the body shop?

Driving to the nice plush auto body repair shops off the highway might be convenient, but doing this often drives up the price of the job. “All businesses have costs and are in it to make money. With this assumption, you have to believe any cost a business incurs will be passed onto their consumer,” Daniel says. Hanging off the highway, and looking more in-city gives any prospective client a better chance to keep labor costs low. Prices per hour for labor can vary wildly from $30-$100 for the same type of work. Don’t misunderstand the shop may not look the best, but you can be guaranteed going this route will provide good value.

Selecting an Auto Body Repair Shop

Due to the amount of time we spend on the road the chances of us needed to find a great auto body shop may come up more than once. Most of us get a little flustered at the thought of searching for the right place that can work in your price range. No one ever knows where to start though. Here are a few tips on choosing the perfect auto body shop for you.

The first step is finding an auto body shop that will fix your car to look like the collision never happened. Some good auto body shops will only have the ability to fix your car to a point called pre-loss condition. Pre-loss condition is when the mechanic fixes your cars appearance, body structure, and keeps your cars mechanical reliability.

Next comes customer service, our favorites. Everyone has horror stories about bad customer service in numerous places of business. However, if you are calling an auto body shop that means that lives were once in danger so they should immediately ask if anyone was injured. Their chance at making money should never overshadow your needs or concerns. Many body shops are only in the business because they know that everyone will need to have their car repaired at some point. Most of those businesses do not have a skilled and knowledgeable staff. That is why it is so vital to find the right body shop so you and your insurance company are getting what you have paid for.

When dealing with your insurance company, make sure that you fight for the right to pick your own repair shop. Most insurance companies and repair shops have a deal worked out to lower the shops cost in exchange for giving them business. The shop then cuts corners and leave out steps to keep the cost down. This in turn means you are paying the insurance company the inflated premiums and your deductible but are only receiving second rate repair. The insurance company may respond saying that they can not guarantee the work of other shops but in reality all good shops guarantee their work for as long as you own that car. If a shop says that they do not have that standard, it is a sign to keep looking.

Always ask the person who is estimating your damage questions. If you are working with a smaller shop the person you are speaking with will probably be the one working directly on your car. In larger chain shops they have sales people who do the estimates and have no direct connection or knowledge about your car. The techs working on your car may not want to rewrite you an estimate to make it the correct amount. Never be afraid to ask questions if you are confused. Larger shops may have fancy equipment and tools to make people believe that they are much more advanced then other shops but in reality, those fancy tools are rarely even used in fixing your car.

Always ask the body shop about their insurance programs or DRP (direct repair programs) because this may mean they can not create their own business and need the help of a deal. Not all shops that have these programs are bad shops but it can defiantly be a red flag.

The very best way to find a good body shop is by word of mouth, so ask around. Most people would never send you to a place where they were not satisfied with the work they were given.

Now when you are stuck in a bind after a collision you will have the right information and questions to ask before selection the body shop for you. The last and the most important thing to remember is, if you ever feel uncomfortable or pressured by a body shop, move on because they may be desperate for business because they are not known for their good service.

Specialty Auto Repair

Specialty auto repair refers to the repair and servicing of specialty autos and specific auto parts. Specialty auto repair centers take special care to provide you with genuine factory parts. Specialty auto repair technicians are highly skilled and experienced and they can pin point the problem of the automobile. Whatever model of luxury car or foreign car you are driving, there are repair centers specializing in those very models.

Specialty auto repair centers offer special dealer alternative maintenance and service packages. Some of them give extended warranties services for their clients. They even undertake heavy engine and transmission repair and replacement if needed. Some of these dealers have their own websites from which you can download special auto repair discount coupons.

There are specialty auto repair centers that repair and service specific auto parts such as the brakes, engines, air conditioning, mufflers, and radiators. They also take care of wheel alignments, transmissions and paintless dent repair. Replacement of windshield or window is also included in specialty repair.

Specialty auto repair is regarded as a business with reputation and significant advertising budgets. For specialty auto repair, technicians need a trade certificate, which could be as automotive service, auto body, heavy equipment or recreation service technician.

Specialty auto repair has several benefits. Standard jobs such as lubrication, oil filter, and oil change charges are less compared to general repair. These types of services have retail outlets and the service hours ideally match the timings of customers. Specific fluids, light bulbs and other critical parts are readily available in such shops. Specialty repair shops make use of computers to maintain complete and detailed information.

The disadvantage of going to a specialty auto repair shop is that they have a high sales pitch, they might urge you to do more and more work.

Auto Repair Guides

Auto repair guides explain the maintenance, repair, and cleaning of automotive supplies. These are guides meant for home users as well as professionals. Nowadays, these are available in electronic versions, and there are many software packages available to diagnose and fix automotive problems.

Major companies in this industry such as Ford, Mercedes, Chevrolet, and Volkswagen provide electronic auto repair guides so that even amateur users can learn a lot about auto repair. Auto repair guides usually tell you how repairs are done on all major parts of an automobile including the brake system, cooling system, electrical system, engine system, A/C-heat system, body and exterior, exhaust system, fuel system, steering and suspension system, and drive train.

A number of good online auto repair guides are provided free on selected websites. These sites provide useful articles and FAQs that enable you to learn the techniques of auto repair step by step.

Lots of auto repair guides tell you how to do simple auto repair jobs at home.

They also help you find quality used auto parts. Lots of auto repair guides also give you advice on auto repair shops in major cities. Auto repair guides also provide information on auto insurance, car rentals, driving schools and car washes. They help you learn more about automotive maintenance, car accessories and car audio systems.

At the most basic level, general auto repair guides walk you through some of the most basic maintenance and repair processes that are common to all vehicles. If you are new to auto repair, these may help you a lot. Auto repair guides also tell you how to choose a repair shop and how to choose a technician. They provide you with an idea about repair charges and preventive maintenance too. You can learn a lot about protecting your auto repair investment from these guides.