Tips for Choosing the Right Auto Repair Services for Your Vehicle

If you are concerned about the poor show of your car lately, it is time to get it serviced at a dependable auto repair services shop. Automotive repair is a habitual maintenance practice procedure which is necessary for longer lifespan of any automobile. It is also a huge expense and with the increasing age of the automobile, the repairs requirements also increase. There are different options for auto repair in every place but selecting one depends on the category of vehicle owned as well as the closeness of the repair shop to your place.

Car repair is also reliant on seasons. For example, during the summer season, the engine has to be taken care of, specially if you are making plans to go for a road trip. Going in for a full service auto repair is a good decision to undertake in such a state to avert any problems during the trip. All car owners should also be conscious of certain small problems connected to their vehicle which can be effortlessly fixed by themselves whenever required.

It is sensible to start finding an auto repair shop when you buy a car as one never can say when the need might be there. Here are some tips to find steadfast auto repair services:

• One of the finest and most trustworthy options of getting an auto repair services is by asking friends and colleagues for such places. If they have the knowledge of getting first-class service frequently, it can be a great selection to choose.

• The auto repair shop must have qualified experts to undertake the repair and maintenance with no difficulty. A testimony of high quality is the relationship of the repair shop with AA, NAPA Autocare, ASP or Parts Plus. This organization makes sure that the repair shop has been subjected to high scrutiny of service and also has many satisfied clients.

• The ambiance of a repair shop is also vital. One can also take response from customers at the shop about the service given by the professionals and how content they are.

• Check out if the shop has professionals with certification like ASP, Delco or certification from manufacturers like Toyota, Ford, and GM. This shows how good they are in their job and service provided. This also indicated that they are acquainted with the new technology which is actually a sign of brilliance.

• Also, it is not essential that a bigger repair shop will be superior than a smaller one. Always search for prices in every shop you find out about because prices are usually close in any area.

• Look for newest equipments in the repair shop. Without a well equipped shop, complete repair cannot be given. This is even more essential if you own the most recent model of car.

Maintenance and auto repair services are very vital for any car. Although they may be tricky to pay at times, they are priceless when it comes to keeping the good health of your vehicle.

What to Know About Car Repair

A working knowledge of car repair and vehicle maintenance is something that every driver should have; however, the driving population actually has a wide variation in its knowledge of car repair. Some drivers can perform maintenance and repair on their vehicles entirely by themselves. Others need assistance for any service needed on their vehicles. In between, there is a wide range of levels of proficiency with vehicle care.

The purpose of this article is to give someone even with the most basic knowledge about their vehicle some information that will help them understand when to have their vehicle serviced. Chances are, if you are reading this article, you do not know everything there is to know about car repair. Knowing the warning signs will help ensure that your car is in working condition, as well as ensuring your safety and the safety of others.

There are many factors that can cause a vehicle to no longer work properly and require car repair. Sometimes a car must be towed to a repair shop, and other times it may be safely driven to the shop if the damage is minor. When a car cannot be moved at all, that is referred to as a total breakdown. A partial breakdown is defined as a breakdown in which a tow may not be necessary, but the vehicle is still in need of immediate repair. It may be dangerous to drive a vehicle that is experiencing a partial breakdown, and it should be driven immediately to a shop specializing in car repair.

A total breakdown can be caused by several different factors. Generally, total breakdowns are caused by a problem with the engine. The one major exception to this is the common problem of a dead battery, which is usually solved through a jump start in which another vehicle is attached with jumper cables and the electrical charge is used to start the vehicle with the dead battery. In the case of engine failure, however, a person trained in car repair will have to service the vehicle.

Partial vehicle breakdown can mean many different things. A flat tire, as mentioned before, is a very common kind of partial breakdown. In many cases, people replace their own flat tires. However, sometimes this is not an option. For example, one may not have a spare tire or the proper knowledge to repair a deflated tire. You will want to have a trained technician replace your tire in that situation.

Other causes for partial breakdown include problems with brakes, minor but serious problems with the engine such as overheating, or even a minor traffic collision. Failure to have a car receive regular maintenance can endanger you as well as your passengers and other motorists.

Now that you have a basic understanding of what necessitates car repair, you can make better informed decisions about when and how to have your vehicle serviced in the case of a breakdown or collision. You may also want to consult your vehicle’s owner’s manual for specific details regarding your specific vehicle.

Auto Repair Marketing – 4 Auto Repair Advertising Ideas

So, you want to get more cars in your shop to increase your revenues is that correct? Auto repair marketing via the internet is a great way to get more local customers into your shop! Online marketing has grown leaps and bounds in the last few years, and with phone books and Yellow Pages fast becoming obsolete, internet marketing is where the real profits are for auto shops. Here I want to share with you 5 auto repair advertising ideas that you can implement into your business to drastically improve the number of cars you service on a monthly basis!

1. You must have a website, and it needs to be designed using the WordPress platform. Most websites are basically just “flyers,” but with WordPress you can create great looking websites, integrate a business blog, install a form that automatically acquires leads for you, and integrate your website with Twitter, Facebook, Youtube, and other online marketing channels. Sounds pretty cool huh? The sad part is that typically an automotive repair shop will hire a web designer, and he will design a website as cheaply as possible and charge a large sum for the work. The web designer is not a marketing consultant, so instead of designing a marketing machine based on tested internet marketing principles, he simply designs a static site that is not conducive to internet marketing. I see it all of the time when I am look at people who are pushing auto repair marketing services.

2. One of the best auto repair advertising ideas revolves around social media. Websites such as Twitter and Facebook are really taking off, and smart auto shops are using these auto repair marketing platforms to promote their business and acquire new customers. The obvious question is “how can an auto repair shop benefit from Twitter and Facebook marketing?” Those sites are for kids right? Wrong! Facebook has millions of adults logging in on a daily basis, as does Twitter. By being on these sites, you are instantly in front of a large portion of your local or regional audience. Guess what happens when Sally needs a new transmission, brakes, etc. and she sees your businesses profile on Facebook? You have a new customer! Do a good job repairing her vehicle, and she comes back time and time again. This one person seeing your business profile on Facebook or Twitter could easily be worth thousands of dollars to your business!

3. Your website needs to appear in local search results on Google. It is not easy to get listed on the first page of Google and Yahoo, but with some good marketing it can be done. For instance, I am an independent marketing consultant in Atlanta, and I rank #1 on Google for the term “Atlanta independent marketing consultant.” In addition to this, I rank #2 on Yahoo for “Atlanta marketing consultant.” Trust me, having your website ranking highly for local keyword phrases can bring you a ton of new business! This is auto repair marketing at its finest! I have beat out over 2,000 websites to get those rankings, so don’t you think I could help your auto repair shop marketing efforts?

4. Another great auto repair marketing idea is writing information articles and press releases. I imagine you do not have the time to write articles, and certainly do not have the time to put together a well written press release. The good news is that you can get marketing firms to do this for you at a very reasonable price. I have written hundreds of articles promoting by marketing consulting business, and I can tell you it is an impactful and very affordable method to market your auto repair shop online.

These are just a few auto repair advertising ideas that you can add to your auto repair marketing arsenal. The best thing is to hire a professional marketing consultant who can come in and show you step by step exactly what you need to do to turn your internet marketing efforts into a cash generating machine for your automotive repair business!

Characteristics of a Good Automotive Repair Mechanic

Knowledgeable on various auto parts.

This is perhaps the most basic characteristic that any auto mechanic should have. Lots of different auto parts are out in the market today. And because we, as car owners, do not necessarily possess the sufficient knowledge when it comes to vehicle parts, we will inevitably depend on the expertise of our mechanic. A simple trick to determine if your chosen car specialist really knows his business is to ask him to differentiate a few parts and gauge whether he is confidently answering your question or is just making his way around.

Diverse background on automotive repair experiences.

Years ago when the makes of our vehicles were much simpler, any mechanic would have been okay. But with today’s high-tech and complex vehicles including family sedans, sports and luxury cars, SUVs, and pick-up trucks, we need someone who has a diverse background in automotive repair services. Mistakes have no room when it comes to automotive repair as these will only make things even more costly. Choose a mechanic who has certifications of training programs and classes that he has attended. The mechanic’s time spent in studying as well as in the actual practice of automotive repair is very advantageous for us car owners.

ASE certified to be an automotive repair professional.

Speaking of certifications, perhaps the most famous and widely recognized one, when it comes to professionals in the automotive industry is the ASE certification. Annually, an estimated 100,000 automotive technicians take ASE certification exams each May and November at over 750 locations.

With an ASE certification, we are assured that our mechanic has good background in all automotive services because an ASE certification requires a minimum of two years work experience in addition to passing a series of examinations that include Engine Repair, Engine Performance, Electrical/Electronic Systems, Brakes, Heating and Air Conditioning, Suspension and Steering, Manual Drive Train and Axles, and Automatic Transmissions for auto technicians alone. There are separate tests for those who want to be collision repair technicians, engine machinists, parts specialists, and others.

Furthermore, all ASE certifications have expiration dates which requires technicians to re-test every five years to keep up with technology and to remain certified.

Works in a reputable auto center.

Unfortunately, ASE certifications apply only to individuals and not to auto centers. However, an auto center with at least one ASE certified mechanic is allowed to display the ASE sign. Furthermore, an auto center that has 75% ASE certified mechanics among its employees are given the Blue Seal of Excellence from the ASE.

Aside from the ASE recognition, other signs that we should look for an auto center include neat and well-organized facility complete with modern equipment, courteous staff, and good policies (regarding labor rates, diagnostic fees, guarantees, etc.)

Highly recommended by family and friends.

Nothing can attest to the quality service that any auto center and mechanic can give than testimonials of our family members, relatives, and friends. Ask for referrals and recommendations. Local community organizations and business listings are also good sources of information.

Benefits of a Full-Service Automotive Shop

Chances are, you’ve probably taken a vehicle or two for a quick oil change at a chain auto repair shop in between major services, or used a national chain for brake or other specific repair work.

While many of these shops may be reliable and honest, their limited service menus and low pricing may compromise overall car care. Their mechanics may not be as seasoned as those in independently owned, full service shops. They may recommend more frequent servicing than necessary for low-cost jobs like oil changes, and use a cheaper, off-brand oil that might not be the best for your car.

Primary Care for Your Car

Mechanics in a full-service auto shop are sort of like primary care physicians: they see the entire car, and not just the brakes or engine. Full-service auto mechanic shops have lower employee turnover than the corporate shops, which are notorious for high turnover. At a full-service shop, mechanics are exposed to more cars, models, and technologies and are aware of performance issues that customers bring in along with their solutions.

Independent automotive shop employees receive more training about new car specs as well as services needed by older cars. They understand the impact of a particular climate on vehicle maintenance (for example, oil changes should be more frequent in extreme hot or cold climates) and can advise customers about what they can do on their own to prolong their vehicles’ life-cycle and efficiency.

Do Full Service Shops Charge More?

In general, you will get the most reasonable charges at a full-service shop and individualized serviced. Independent full-service shops charge a flat rate for their work, which are often lower than dealership charges because of lower overhead. (They are not, after all, paying for extra space used to showcase new or used cars, which are very sensitive to greater market influences.) Mechanics and technicians at independent shops are paid by the hour or receive a salary based upon their skills and job performance, just like most businesses. This frees staff from pressure to maximize the number of repairs they do and the temptation to cut corners.

More Attention to Customer Service?

Independent shops live and die by good customer relations. A good word from a customer to friends and neighbors or placed on Google is essential for an independent shop to thrive.

As with any service-oriented business, customer service can make a huge difference. Independent shops understand that customers value trust and work to build relationships with their customers. They will, for example, be more likely to get customers in a routine to bundle repairs, such as oil changes (at proper intervals) with tire rotation and balancing, which can save time and money.

Surveys Show: Independent Shops Preferred to Dealerships

Consumer Reports asks car owners each year about how satisfied they are with repairs they had over the past 12 months. The most recent data from 2012 follows a long-term trend that shows overall preference for independent shops over dealerships. Not surprisingly, dealership customers complained about high prices more than customers of independent shops, 42% to 32%.

Who prefers independent shops the most? An even mix of owners of mid-range and high-end cars and include Chrysler, Dodge, Jaguar, Jeep, Nissan, Mercedes, and Volvo owners. Dealership fans tend to be owners of the most expensive cars including Porsche.

Source: Car repair shops buying guide. Consumer Reports, June 2014.

Pros and Cons of Becoming an Auto Mechanic

There are various positive and negative realities of becoming an auto mechanic. You need to be familiar with all of them before becoming 100 percent committed on pursuing this profession. By being involved in auto shop courses and working as a mechanic apprentice early on you will gain invaluable information that will help you make a thought out choice. In this article we aim to showcase some significant advantages and minuses of working as an auto mechanic and set you on the right path to pursuing this subject further.

Pros:

1. Doing work on your own vehicles.

As a mechanic you’ll be able to work on your own personal vehicles which means you will save money by doing the work yourself. Additionally, you can buy and repair older vehicles and sell them for a profit.

2. Great place to begin for launching your own shop.

After you obtain the essential expertise you will have the opportunity to open your own shop. This will require not only technical skills but additionally behavioral skills that you will need a lot when dealing with clients.

3. Employment stability.

As increasing numbers of individuals are putting off the purchases of new vehicles their older cars need more repairs and maintenance. By entering this field, you can expect to always have a place to work provided that you possess the essential skills.

Cons:

1. Expensive resources.

The equipment required for the career are costly. Initially the majority of your wages will go towards your tool assortment. It is a sizable investment but will pay off for itself eventually.

2. Entry-level salary is fairly low.

When coming into the field of automotive repair, you will notice that your income will not be very high. Dependent upon your location and past experience the earnings may vary individually for each person but tend to be anywhere from $8 to $15 per hour. If you need a high paying job instantly, this may not be the career path for you.

3. Long hours and continuous training.

Fast paced mechanic shops are generally filled with cars and remain open to satisfy client expectations. Anticipate to work nights and weekends. Furthermore, with all the changing technology in cars a mechanic will need to continually retrain themselves. As a mechanic you will also have to retake the ASE examinations every 5 years in order to maintain your certification. This training costs money and typical courses cost between $500 to $2,500.

Paintless Dent Repair: Myths and Facts About Car Dent Repair and Insurance

The long arm of car repair insurance doesn’t stop at extended warranties or tire road hazard insurance. Marketing gurus have found all sorts of knick knacks to insure. Among the top are ding and dent protection plans. Ding and dent insurance is growing steadily, and addresses those unsightly shopping cart and parking lot dings.

Dings and dents are fairly synonymous terms, although a ding is smaller than a dent. You’ll notice a dent. You’ll need to squint, or catch the vehicle in the right angle or sunlight to see a ding. Some dings are smaller than eraser heads.

Like extended warranties or tire insurance, dent and ding protection plans promise to pay for damages in part or in full for a specific period of time. These plans are primarily sold by new car dealerships and cost a few hundred dollars.

Ding and Dent Repair: Paintless Dent Repair

Ding and dent repair is called PDR, short for Paintless Dent Repair. There are many companies that perform this service: Ding Doctor, Ding King, No Dents, Dent Wizard…the list goes on. Some are better then others, although ultimately it’s up to the skill of the PDR technician. Prices are similar.

How is it done?

Most PDR techniques are non-intrusive. The PDR technicians use specially designed tools and gadgets to slip behind the damaged panels and manipulate and massage the damaged metal back to its original form.

Does it work?

Actually, it’s incredible! It works so well that in the majority of cases the dings and dents are completely removed. They’re invisible, gone, can’t-believe-your-eyes fixed.

I saw a soccer-ball-sized dent removed from the rear fender of a $120,000 car. The dent also had a large crease, which makes repairs even harder. After thirty minutes there was no visible detection that a dent was ever there. The repair cost the client $400. Traditional body shop estimates were hovering at $2700.

PDR positives

  • Very low cost compared to traditional body shops
  • Same day repairs–even while-you-wait service
  • No paint work, sanding, or traditional bodywork required
  • Original paint remains–helps retain vehicles looks and value
  • Body panels remain intact–maintaining structural integrity

PDR negatives

  • PDR does not address scratches or paint chips that are often associated with dings (Many PDR companies will address chips and scratches, but it’s not PDR technology)
  • Many areas of body panels are not accessible, so PDR is not an option
  • Plastic bumpers or any plastic components can’t be fixed with PDR techniques. Since the bumper is the most common area to get damaged, this is a significant downside of PDR technology.
  • Some damage can occur to door panels, paint, interiors, window glass and hardware, although damage of any kind is rare.

Do you need PDR insurance?

God, no!

Should you get your dings fixed using PDR techniques?

Hell, yes!

Let me explain…

Insuring against dings and dents does not make economic sense. Ding repairs average around $50 per ding. Some dings cost $99 to $149 to repair. Two to four dings can run $100 to $450, depending on the size of the dent. Insurance at this level is just not necessary. Moreover, it’s a gamble you will lose.

To benefit from a $300, two-year plan, your vehicle would need to sustain multiple “PDR repairable” dings or dents. Despite your coverage, you may not even notice the dings, making a claim impossible. Also, despite the amazing PDR techniques, they can’t fix everything, especially the chips and scratches that so frequently accompany a ding–should dings even occur.

Yes, get your dings fixed with PDR (if they’re bothering you), but don’t buy an insurance plan.

Protection plan economics 101

An article by Terence O’Hara in the Washington Post is a wonderful piece on the insanity of protection plans, and is applicable here. He writes:

The decision to buy an extended warranty…defies the recommendations of economists, consumer advocates and product quality experts, who all warn that the plans rarely benefit consumers and are nearly always a waste of money.

‘[Extended warranties and protection plans] make no rational sense,’ Harvard economist David Cutler said. ‘The implied probability [of an issue] has to be substantially greater than the risk that you can’t afford to fix it or replace it. If you’re buying a $400 item, for the overwhelming number of consumers that level of spending is not a risk you need to insure under any circumstances.’

…extended warranties play upon a basic human trait to avoid loss, even if it means sacrificing a possible future gain. In this case, the gain is all the other things of value that a consumer could buy with the money that was spent on a warranty

Fix your dings

Fix your dings and dents (if you want) as they come–maybe every spring. Fixing dings keeps your car looking pristine, and increases its value. But don’t bother with a protection plan. Save your money.

Hold off on that paint job

Quality paintless dent repair is often a great substitute for those considering full paint jobs. Whenever possible, it’s best to keep the original paint. Good PDR combined with a professional detail can restore vehicles to show room condition for less than $500.

Go with the best

Since 1983 Dent Wizard has been pioneering PDR technology. Their PDR technicians undergo extensive and ongoing training. The rates are reasonable and the quality is excellent. Always request a master PDR technician, as there are various levels of abilities.

Check with local dealers

Dealerships in your area may offer Dent Wizard. Your vehicle does not have to be of the same make as the dealership. In other words, you can bring your Chevy to a Ford dealer for PDR work.

Myths

Do it yourself paintless dent repair is easy.

No it ‘s not. It requires training, skill, and experience. There are many who practice PDR techniques who crack or flake the paint, or who create ripples in the metal.

The PDR products sold on TV do the same thing.

No! Not even close. There’s no good substitute for the art of PDR.

Scratch and dent repair are the same thing.

No. A ding is a small dent, which can often be repaired via paintless dent repair procedures. A scratch is an actual break in the surface of the clear coat or paint, requiring traditional body shop techniques, or touch up paint.

It’s easy to learn how to repair dents on cars.

Maybe for some, but it’s a skill that few master. Dent Wizard offers a great training program. The management and staff are top notch.

What’s the best car dent removing protection plan?

Money in your bank account!

Find the Free Auto Repair Manual You Need Online

You can easily get a free auto repair manual for whichever repair need you might have. You need an internet access and have to follow a certain procedure searching for auto repair manuals, but when you have done this procedure a few times it will be very easy to find the right instructions for do it yourself auto repair and it won’t cost you a dime.

There are four types of automotive description documents that you will need to choose from when you want to do a repair;

  • General manuals
  • Diagnosis descriptions
  • Repair manuals
  • Maintenance manuals

General Manuals

In addition to some general manuals, most of these are related to the make. Here you can get step by step guidance on how to repair most of the makes in the vehicle market. Let’s say you have a Honda Acura 2002 model and you want to find a manual for that make and model. What you do is perform the following search in a search engine: “free car manuals+Honda Acura+2002”. Then you will have a long list of sites that provide you with all kinds of descriptions for your Honda Acure 2002 model, and you can choose what you want.

Diagnosis descriptions

Automotive diagnosis manuals can also be sub-divided by make and model. But it can also be divided by the area of the vehicle that is affected, for example engine intake problems, brake problems, cooling problems, exhaust problems, start or stall problems, transmission problems etc. Let’s say you have a start problem. Your search would be “car diagnosis manual+ start problem”, then you should get more than enough repair information to choose from. You can even get diagnostic trees where all options are covered for nothing.

You have probably more than one time heard some annoying noise from somewhere in your vehicle, without finding the source of it. This is one of the most kinky situations to run into because you don’t know if it is a serious signal or just a small thing. Some websites gives you the opportunity to diagnose vehicle problems by the noise, sound and vibrating signals – and that is great. The sooner you find it the sooner you can fix it and then you can relax. When you search, you can describe the sound, for example “whine noise” or “shifter knocks” or “driveline vibration” plus car diagnosis manual plus eventually the make.

Repair Manuals

In addition to regular manuals you can also get very instructive and detailed descriptions in other internet document or websites like articles, etc. The natural way to sub-divide such repairs before searching, is by the area of the vehicle that is going to be repaired, for instance body repair, exhaust repair, suspension fix, interior repair and even general car repair.

You do the search the same way as above; “car repair manual (or description) + the area of repair and go through the list of resources you get.

Maintenance manuals

Though vehicle maintenance is closely related to your vehicle make and model, there are some maintenance issues that are pretty much common whether you have a Cadillac, VW or a Mercedes, for example changing oil, changing air filters, engine wash, fluid maintenance, tier maintenance etc. You can get access to maintenance descriptions by searching for the kind of maintenance plus “car maintenance manual (or description)” plus eventually your make and model.

I think you’ll be amazed of the amount of automotive repair free stuff online.

Car Servicing and Maintenance: Get The Best Maintenance Services From A Reputed Auto Repair Shop

Cars- A Costly Investment

Buying a car is an investment. Unfortunately, it’s going to cost you a lot of money involving loan payments, registration fee, insurance coverage, maintenance, servicing etc. Vehicle repair and maintenance expenses have now become a part and parcel of life. If you fail to take good care of your car then be prepared for an unexpected breakdown.

Maintenance Schedule- How Important It Is?

Vehicle maintenance and servicing is one of the best ways to keep your car in a flawless condition. Remember, your vehicle needs to undergo a maintenance check up every month. With the right maintenance and servicing it will last for a long time and you will also enjoy a smooth drive.

Most of the manufacturers usually offer free servicing packages to the new car owner for the first three months. So car owners don’t need to spend a single penny in the first three months for servicing. Always listen to the advice of the manufacturers because they can help you keep your car in a great shape.

If you are buying a car for the first time, you should first get some advice from your friends or family on vehicle maintenance. Moreover, you can also ask them to refer a reliable and trustworthy mechanic for repairs. You should never ever take your vehicle for granted. Just like you go for a regular health check up to your doctor your car also needs the same care and maintenance for a safe and smooth drive.

A DIY Approach For Vehicle Maintenance- Is It Right?

Never ever take a DIY approach for vehicle maintenance unless it is a very small problem and you know how to fix it. If you don’t have any knowledge about car problems it’s always advisable to visit a reputed servicing station. Have a look at some of the great tips to keep in mind to take care of your cars in the best way:-

· Regular Car Servicing And Maintenance

It is very important for an owner to follow the servicing schedule properly according to the distance/miles. Mostly, it’s the company who set the schedule for the owners.

· Oil change

Every vehicle owner should go for an oil change once a year. Oil change also depends on the distance travelled/miles. Always listen to your mechanic. With timely oil change you can enjoy a smooth drive.

· Check Fluid Level Of Your Car

Of course, you can check the fluid level of your car on your own. In case, you don’t know how to do it ask your mechanic to help you. Check coolant fluid, brake fluid and transmission fluids which are some of the most important fluids.

Conclusion

Educate yourself about automobile repairs and maintenance. It is a fact that there are good mechanics out there to help you with repairs but there are also bad ones who only want to cheat you. Take some time from your busy schedule to find the best repair shop.

Happy driving!

7 Tips for Better Auto Repair Shop Advertising to Increase Car Counts

Most auto repair shops do the same advertising over and over and still expect different results. Maybe it’s the sales person that talks them up and they get ‘visions of dollars dancing in their heads’. Well, from the responses I hear about, the only visions of dollars are in the sales person’s head.

When you’re promoting your auto repair shop to increase car counts, use the following 7 Auto Repair Shop Advertising Tips as a guideline so that you get a better response.

1) Your ad shouldn’t be about YOU: Most of the auto shop ads I see talk about everything THEY do; but they forget about the customer. The customer (like everyone else) is only looking for ‘What’s In It For Them’. What is their benefit? It’s not the fact that you’re family owned; It’s not the fact you’ve been in business for 25 years. You have to advertise the benefits that the customer is going to get.

2) Do you provide a solution to a problem? Why else would anyone look for an auto service shop if they didn’t have a problem? Does your ad speak to that problem? Do you provide a solution? Sorry, but being family owned is not a solution to any auto service problem that I’ve heard of.

3) How many ways to you have to contact you? Remember, there’s the internet and websites; e-mail; the Mobile Internet (for those accessing online searches from their phone); some people still use fax machines too! What about your phone numbers? How many do you have? Do you have a 24 hour help line? Do you use QR Codes to direct visitors to a Mobile Website?; Do you have a mobile website?; What about a 24 hour message line so I can get information about you before I visit? Make it easy for your customer to get in touch and give them as many ways as possible to connect.

4) Always include a non-threatening way for prospects to contact you: In some cases, people just want to get more information. Remember, they only purchase from those they know, trust and like. Do you have methods to deliver that information? What about a FREE Report that I can download from your website. What about a FREE Trial offer? Remove the risk and give people a non-threatening way to find out more about you.

5) Quit trying to sell from your ad: How many of those fancy 10% discount coupons have you ever received back? Yeah, I figured. Your ad isn’t about getting your customer to buy when YOU want them to. Your ad is about getting them to buy SOMETHING so that you have a customer; then continue to market to them with ongoing offers, discounts, promotions and specials.

6) Make your ad a way to collect leads; not to sell: This is really important as it’s the perfect way to build your ‘Sales Funnel’. Yes, people may be interested in your auto shop services, but typically they don’t purchase from those they don’t know, trust or like. Make your ad a ‘Lead Generation’ ad so that those interested will get to know you better.

7) Most Important – Create a Strong Call To Action: Nothing is going to happen unless the prospect takes an action. Buying something from you just because you placed and ad in a newspaper typically doesn’t work, right? (I am sure you can attest to that!) But taking an action can be as simple as getting them to download your report; Texting to get an offer or special; Listening to a 24 hour recorded message. There’s a lot of ways, but the important thing is that they take action.

Following these 7 tips will help improve your auto service shop advertising and let you build your business and increase your car counts!