Auto Repair Marketing – 4 Auto Repair Advertising Ideas

So, you want to get more cars in your shop to increase your revenues is that correct? Auto repair marketing via the internet is a great way to get more local customers into your shop! Online marketing has grown leaps and bounds in the last few years, and with phone books and Yellow Pages fast becoming obsolete, internet marketing is where the real profits are for auto shops. Here I want to share with you 5 auto repair advertising ideas that you can implement into your business to drastically improve the number of cars you service on a monthly basis!

1. You must have a website, and it needs to be designed using the WordPress platform. Most websites are basically just “flyers,” but with WordPress you can create great looking websites, integrate a business blog, install a form that automatically acquires leads for you, and integrate your website with Twitter, Facebook, Youtube, and other online marketing channels. Sounds pretty cool huh? The sad part is that typically an automotive repair shop will hire a web designer, and he will design a website as cheaply as possible and charge a large sum for the work. The web designer is not a marketing consultant, so instead of designing a marketing machine based on tested internet marketing principles, he simply designs a static site that is not conducive to internet marketing. I see it all of the time when I am look at people who are pushing auto repair marketing services.

2. One of the best auto repair advertising ideas revolves around social media. Websites such as Twitter and Facebook are really taking off, and smart auto shops are using these auto repair marketing platforms to promote their business and acquire new customers. The obvious question is “how can an auto repair shop benefit from Twitter and Facebook marketing?” Those sites are for kids right? Wrong! Facebook has millions of adults logging in on a daily basis, as does Twitter. By being on these sites, you are instantly in front of a large portion of your local or regional audience. Guess what happens when Sally needs a new transmission, brakes, etc. and she sees your businesses profile on Facebook? You have a new customer! Do a good job repairing her vehicle, and she comes back time and time again. This one person seeing your business profile on Facebook or Twitter could easily be worth thousands of dollars to your business!

3. Your website needs to appear in local search results on Google. It is not easy to get listed on the first page of Google and Yahoo, but with some good marketing it can be done. For instance, I am an independent marketing consultant in Atlanta, and I rank #1 on Google for the term “Atlanta independent marketing consultant.” In addition to this, I rank #2 on Yahoo for “Atlanta marketing consultant.” Trust me, having your website ranking highly for local keyword phrases can bring you a ton of new business! This is auto repair marketing at its finest! I have beat out over 2,000 websites to get those rankings, so don’t you think I could help your auto repair shop marketing efforts?

4. Another great auto repair marketing idea is writing information articles and press releases. I imagine you do not have the time to write articles, and certainly do not have the time to put together a well written press release. The good news is that you can get marketing firms to do this for you at a very reasonable price. I have written hundreds of articles promoting by marketing consulting business, and I can tell you it is an impactful and very affordable method to market your auto repair shop online.

These are just a few auto repair advertising ideas that you can add to your auto repair marketing arsenal. The best thing is to hire a professional marketing consultant who can come in and show you step by step exactly what you need to do to turn your internet marketing efforts into a cash generating machine for your automotive repair business!

Auto Repair Sales – How to Sell $1,000,000 in Service

An auto repair sale is a popular topic with most shop owners. One million dollars seems like a magic number for a lot of shop owners. They’re either struggling to hit it, or they’ve made it and now they want two million or three million. Whatever the goal, fantastic auto repair sales performance is really quite simple (not always easy, but simple). To achieve outstanding auto repair sales performance you have to consistently do four things.

1. Listen carefully to the customer and quickly build rapport and relationship.

2. Ask for the largest possible sale while offering the greatest perceived value.

3. Get the work done. Quickly and correctly.

4. Lock the customer into a long-term relationship with your shop; repeating steps one, two and three at least three times per year.

In step one the key is quickly. To sell one million dollars (or more) in a year, everything is going to have to happen FAST! The rapport building process doesn’t have to take a long time. You can build a strong connection with a new client very quickly just by getting them talking about themselves.

Question: So, how long have you lived here?-What kind of work do you do?-How long have you owned the car?-Where’s your favorite place to go on vacation?-Tell me about your kids/pets… All these questions get the customer talking about themselves and give you plenty of opportunity to identify and comment on common points of interest or experience. None of this takes more than a few minutes, but during this process the vital process of trust building is occurring.

In step two, the key is asking for the LARGEST possible sale. Fear stops most salespeople from asking for the large sale. Instead they convince themselves that the customer will only accept a much lower figure; a figure that they (the salesperson) are comfortable with. This is why I spend so much time in the Advanced Service Writer Sales Training Class working on the closing question. The closing question is the key to overcoming the fear. With it memorized and practiced the fear subsides and the service writer is able to ask for much bigger sales than ever before. I’ve seen this tool add more than $300 per RO to a shops RO average. It is that POWERFUL!

The first two steps are pure auto repair sales step. Step three is a management step. The first two steps are all about the service writer controlling their actions. Step three requires them to motivate and lead someone else to action. The best way to do this is MBA “Management By walking Around”. It simply means you can’t forget about a ticket once it’s in the hands of the tech. You have to get out in the shop regularly (usually every 5-10 minutes on a busy day) and make sure that the work is moving forward. You have to quickly remove any obstacles to success such as parts problems, bad attitudes, or unexpected difficulties with the repair. This is a vital and often overlooked part of auto repair sales.

In step four we’re back to sales. The biggest missed opportunity in most shops is the opportunity to commit the customer to their next visit while they are checking out from this visit. All you have to do is tell them when their next visit is and most people will say ok. Notice I didn’t say ask them when they could make their next visit; I said tell them when their next appointment is. The key is assuming that they are going to return and doing them the favor of scheduling this. I teach several simple techniques in the Advanced Service Writer Sales Training Class that make getting this commitment very easy, simple and natural.

So, there you have it, the four simple (not necessarily easy) steps to selling one million dollars (or more) in service. If you consistently follow these steps the million bucks is yours! An auto repair sale isn’t difficult if you know the steps and have the tools.

Auto Body Repair – Does Bumper Repair Have to Be So Expensive?

There’s a very good chance that you have damaged the bumper on your car at some point in your driving career. Your bumpers are the most exposed parts of your car. They’re the most likely to be damaged. And…they’re designed to be repaired quickly and easily.

There’s also a very good chance that something much worse than having your bumpers damaged has happened to you: you almost certainly have overpaid by as much as double to have those bumpers repaired.

Body shops have two solutions to bumper repair: repaint the whole bumper (if the paint is damaged but it isn’t misshapen) or replace it (if the bumper has been cut, dented, or misshapen). There’s one option that they almost never consider: repair and repaint just the area that has been damaged.

When I owned a body shop I was shocked at how many healthy bumpers with minor damage (bumper rash on the corners, a dent with no paint damage, scratches across the face) were removed and discarded by body shops. The body shops were more than happy to toss bumpers that were 90% brand new because they could mark up the cost of the new bumper to the customer. And they were just as happy to paint the entire bumper for small scratches and scrapes covering just 10 – 20% of its surface area because the paint, primer, labor were all marked up as well. In sum, the tactic of body shops is to make jobs as large as possible because bigger jobs yield bigger profits, and it’s not the customer that’s paying…it’s the insurance company (don’t fall for that–you pay and then some over time when they increase your rates slowly). The average bumper repaint is about $450. A replacement is usually $800.

There is a sub-industry that car dealers use but the public is mostly ignorant of: the spot repair business. Spot repair techs specialize in bumper repairs. They can reshape, refill, recolor, and re-clear almost any bumper that doesn’t have damage done to the tabs that attach it to the car (that’s 80% of bumper damage, by the way). Contrary to what body shops will tell you, bumpers can be fixed, and just the area that has been damaged can be painted. This does require some skill. The painter must know how to properly scuff beyond the damaged area, blend in the paint, and apply the clearcoat so that the repair is undetectable.

What’s the average charge for a corner scuff, the most common of all bumper repairs? About $250. And here’s a HUGE bonus: most spot repair techs are mobile. That means they come to your home or office. A bumper corner can be sanded, primed, painted, and cured within 90 – 120 minutes. Ask your local car dealers for their “bumper repair guy.” There’s many in your area doing work you just didn’t know existed for prices and convenience that you would be silly to ignore.

Car Ding Repair

A car ding repair is easy to do if you have a good auto ding repair kit. Such repair kits are not so expensive; about $30 and it’s really easy to used. Such automobile ding repair kids can be purchased at most stores selling car parts or car accessories. The task you have to do is to pull or remove glue from the surface on all panels of the vehicle and most of these cheap ding repair items for sale today are really working for this purpose if the dents or dings are not too big. For small and medium dents or dings, ding puller devices provides a simple, cost efficient removal. Fortunately there is no need to access the underside of the panel.

We see a trend today that more and more vehicle manufactures are using light gauge sheet metal in the construction of vehicles. In fact, it is not difficult to dent many new cars by simply leaning against them. The nice things about these dent/ding out, glue puller kits are that they give the do-it-your-selfers and car amateur enthusiasts a professional option to expensive dent removal services.

There are also different kinds of ding or dent repair kit and each of them offers a tool for specific damage. So you must know which repair kit you need for fixing your specific problem. This is no big deal however, because the only thing you have to do is to tell the sales person in the auto part or accessory store what you’ll need to do and he or she will find the dent fix kit for your needs. To cover yourself completely, you can buy several of them, thus having a tool for any ding or dent problem your car might incur. If you purchase three different ding or dent fix kits, you’ll have what you need for all types of dent repair.

How to use these kits? Here is what you do:

  • apply a bead of glue to the pulling nib
  • affix the nib to the lowest area of the dent you’re going to fix
  • the ding repair tool slips over the threaded stud
  • a wing nut tool is threaded down pulling the metal up
  • as soon as the dent is pulled out, a couple of drops of a release agent that normally is included in the kit is applied to the glue and the pulling nib will come right off.

These dent fix kits are inexpensive and easy to use and they will not damage your factory finish.

Auto Body Repair 101

Most cars will need some type of auto body repair in their lifetimes. Whether its from a major collision or just a small dent from every day use, there’s a good chance your vehicle will need to visit the auto body repair shop at least once. If you do experience some damage to your car, it is crucial that you take it to a professional body shop for the repairs. Though most damage is easily visible, in some accidents, it is possible to have damage that is hidden. To get it done correctly and safely, it must be done by a professional.

The first step in the auto body repair process is to take your car in for a consultation. The repair specialist will assess the damage and prepare a detailed estimate. The estimate should be very detailed and list the cost for each part and the amount of labor charged. Original equipment (OEM), used, or after market parts may be used – it is important to know exactly which type of part they are planning to use in your repair. Auto body shops are also accustomed to working with insurance companies – they can handle your claim for you and contact the insurance company when needed.

Sometimes additional repairs are needed after they begin working on your vehicle. This shouldn’t happen often, but it is a possibility, even with a reputable and trusted repair shop. The shop manager should call you and explain in detail why the new repair is needed and why it wasn’t found during the original inspection and estimate. They should also offer to contact your insurance company with this new information and a revised estimate of the cost.

The final step in the auto body repair process is the paint job. A poor paint job will make even good repairs look bad. If you need only small areas painted, the auto body shop will carefully blend the new area with the old paint. Having only a small area painted saves big money, but you must have a professional do the job. Poorly matched paint will not blend with the rest of the car and affect the overall appearance of the vehicle.

Though we don’t usually think of auto body repair as important to the safety of the vehicle as we do when we think of engine repair. However, shoddy repair work can definitely affect the safety of the vehicle. Make sure to have your work done at a professional shop. Getting a referral is the best way to find a good auto body repair shop, but it also helps to look online for reviews and testimonials when selecting a auto body shop to do the repairs on your vehicle. Get the job done right and you’ll have many happy hours and safe hours of driving!

Auto Repair for Beginners

As a new owner of a vehicle, you must know about auto repair. This way, when your car breaks down, you what you have to do. Many automobile manufacturers and auto parts dealers provide their customers with tips on how to do basic auto repairs.

It is important that you familiarize yourself first with the parts and systems that make up your automobile. Knowledge about how these parts and systems work, and what their optimal performance levels help you master simple auto repair techniques. If you are aware of how your car functions, you will not have a hard time identifying where a strange sound is coming from and what part of your vehicle is affected.

By knowing the basics, you can perform simple troubleshooting procedures when your car breaks down, instead of sending it to a mechanic right away. You will not have to spend massive amounts of money just to hire a professional for a simple job you can do yourself, such as adjusting a few loose screws or cooling an overheating radiator.

As a beginner in auto repair, you must realize the importance of owning a basic service tool kit. This usually contains wrenches, screws and a jack. If your car stalls on the road, you will most likely need such tools to start it up again. Tools make auto repairs easier because they allow you to troubleshoot hard-to-reach areas.

If you want to learn more about auto repairs for beginners, you can try asking your favorite mechanic for some pointers. You can also try searching the World Wide Web for tips on auto repair. Through a search engine, you can access a wealth of information. Aside from research, you also have the option of signing up for short courses on auto repair.

How To Repair Your Car’s Power Windows

As you’re driving down the turnpike and approaching the tollbooth, you reach for the switch to lower your window and nothing happens. The switch moves but the window does not budge. Not even a noise from the window motor can be heard which strongly suggests to you that the device is not functioning. You must stop your car and open up the door to pay the attendant before continuing on your trip. Thoughts of an expensive car repair bill are dancing through your head, putting you in a foul mood and tempering the anticipated fun of your getaway weekend. Don’t despair: you can repair the power window yourself and save a bundle over expensive dealership charges. Let’s take a look at the steps you can take to fix the problem yourself and save a lot of cash in the process.

Before assuming that the window regulator must be replaced you should first rule out the possibility of dirty electrical contacts. On most cars the main power for all switches goes through the master switch located at the driver’s console. Sometimes the switch is dirty causing the window to malfunction. If this is the case, take the necessary steps to clean the contact and your problem should be resolved.

Should you determine that the contacts are clean and your switch is functioning, then it is likely that the motor has burned out and is in need of replacing. Whether you are installing a Honda window regulator or a Volkswagen window regulator, or a regulator for any other make the steps involved in replacing a window regulator are usually quite similar:

1. Remove the door panel for the affected window.

2. Locate and remove the bolts holding the regulator to the door; it is likely you will have to manually lower the window in order to access the bolts.

3. Remove the old regulator, disconnect all wiring, and replace the old regulator with a new one you have purchased from a parts supplier. Shop online to find the best value as you will pay a mint if you order one through a dealership.

4. Tighten the bolts holding the new regulator and reinstall the moisture barrier. Make sure all the wires are put back in the door before closing the door panel.

5. Engage the power window switch and the new regulator should work unimpeded.

Of course, follow your car’s repair manual for specific instructions.

I’ve given to you a general outline to convince you that this is a task that even a novice mechanic can handle – in other words: you can do it! By handling the problem yourself, you’ll save plenty of money by avoiding garages who will mark up the replacement part as well as tack on several hours of labor costs to your bill. Shop online to compare prices and to receive the best shipping and handling arrangements available.

Finding the Ideal Repair Facility for Your Vehicle

No matter what kind of car you drive, chances are, you will eventually need to have it repaired. Some cars are a little more difficult to repair, due to the complexity and the equipment needed to properly service them. Unfortunately, not all repair shops are created equal. It used to be, most garages could perform most repairs, on most cars. Now that electronics are found on almost every square inch of the car, only the shops that specialize in particular brands can truly offer the same level of expertise as the dealer.

Finding the right shop for you and your car is important, not only for your regular service intervals, but also to have a trusted place to go, should an actual problem arise. Having an established relationship with a shop can help facilitate the repair process and put your mind at ease. Returning to the same shop for repair, that also services your vehicle, means the techs are familiar with your car and usually know your wants and expectations.

So where do you find such a shop, that’s local to you? There are many locator services on the internet, that can help you find those “specialty” shops you seek. Here are a few that I know of:

1) Extremewrench.com You can search for shops in general in a given zip code or you can narrow it down by vehicle brand, such as BMW or Mercedes. This site gives ratings, lets you see what conveniences they offer was well as any affiliations (like BIMRS, a trusted BMW community).

2)Saabshops.com A listing of Saab specialty shops by state.

3)Bimmershops.com A listing of BMW shops by state.

4)FourRingsRepair.com This is a listing of independent Audi repair shops by state.

5)Lexusshops.com This is a listing of independent Lexus repair shops.

These are just a few, you can typically GOOGLE keywords like “Mercedes shop locator” and similar sites will show up.

Once you find a shop near you, make sure you look at pictures. See what the shop looks like, what other kinds of cars they have there, read any reviews or comments and definitely, if they have a website, check it out! Here is an example of a BMW shop’s website: BMW Repair There are a few key things you will want to look for. First, looking through the pictures, are there other BMW’s in the shop? Just because somebody says they work on them, doesn’t mean they really do. Its good to see other cars like yours in the shop. Also, see if there is any mention of what kind of tools they use. For a BMW, either a GT1, ISTA or Autologic is a must. If the shop doesn’t use one of these three, they are not fixing BMWs. Shops that don’t have the proper tooling usually do the “easy” and “money making” repairs and then refer you to the dealer for everything else. A properly equipped shop can handle all aspects of your repair, preventing you from having to make a trip to the dealer, which can cost you more money and eat up more of your time.

How To Find The Best Auto Body Collision Repair Center For You And What Constitutes As A Good Shop

The event of an accident can be very stressful. Finding the right Auto Body Shop can be just as excruciating, I hope to alleviate most of your worries in this article explaining what makes a good (if not great) Auto Body Shop, and how you can find the one that’s right for you.

The best auto collision shops are determined by the quality of work/materials that are applied, and the timeliness of the overall job. Quality can be separated by two different attributes (1) parts/materials and (2) labor. The quality of factory OEM parts far exceeds that of the aftermarket kind. Sure aftermarket products are cheaper, but that’s what’s also happening to your vehicle it’s being “cheapened.” Simply put the materials used are of poor quality, this problem magnifies with misshapen parts due to terrible molds. A good shop will avoid this route by any means necessary. With a factory OEM part the vehicle owner is maintaining the value of their automobile, along with its structural durability. The bondo, primer, and paint needed to repair your vehicle should be of the highest quality in order to produce the best resulting finished product. Most auto body shops have converted to water-based environmentally safe painting, and only a good body shop will offer a lifetime guarantee on these paint jobs.

The quality of labor is a significant factor in a vehicle’s finished result. Starting with properly trained technicians who should be certified in their field of automotive work (iCar, PPG, etc.). Their experience plays a bigger role as well, for example we have employees with various related backgrounds in mechanics, engineering, and custom fabrication. This helps out when rapid knowledge is needed regarding a vehicle with custom modifications. A good collision repair shop will also have knowledge in all major automobile models including old and new.

A shop’s slow repair process can sometimes be unintentional. Insurance companies are required to pay within 10 days after a claim receipt has been made, but this isn’t always the case; Insurance companies avoid payment by evading phone calls to “wear you out”. A good shop will stand up for their customer, and deal directly with the insurance. This is not to be confused with a “direct repair shop” or a “preferred provider” shop that works with the insurance to save them money and devalue your vehicle with aftermarket parts in order to secure work for themselves. A good shop will advocate for their customer against the insurance company in order to receive optimum repair coverage for your vehicle. Once the correct claim estimate is fashioned a well-established body shop will order the parts needed to repair the vehicle as soon as possible. It is important to do this right away to keep from back orders, shipping delays, or any other problems that can occur (like the wrong part showing up). The overall turnaround time is determined by the amount of work needed for the vehicle, delays caused by insurance and parts companies, and the effectiveness of the auto collision repair shop.

A great way to determine how effective an Auto Body Shop operates is to use review sites. Yelp is a great way to see how well a collision repair shop is doing. You will most likely be able to verify a business’s time or quality based off of reviews created for that specific shop. Another way to find reviews regarding a shop is to use Facebook or Google Reviews. Although these sites aren’t as reputable as yelp (due to superior algorithm functions), they can give you more perspective of how well that specific collision repair shop is doing. Try to use your best judgment, and don’t always trust every review. Remember you have the choice to choose the body shop you want! Don’t be steered by your insurance company or anyone else. Do the research and educate yourself, and I promise you will be satisfied with your newly repaired vehicle.

Tips for Choosing the Right Auto Repair Services for Your Vehicle

If you are concerned about the poor show of your car lately, it is time to get it serviced at a dependable auto repair services shop. Automotive repair is a habitual maintenance practice procedure which is necessary for longer lifespan of any automobile. It is also a huge expense and with the increasing age of the automobile, the repairs requirements also increase. There are different options for auto repair in every place but selecting one depends on the category of vehicle owned as well as the closeness of the repair shop to your place.

Car repair is also reliant on seasons. For example, during the summer season, the engine has to be taken care of, specially if you are making plans to go for a road trip. Going in for a full service auto repair is a good decision to undertake in such a state to avert any problems during the trip. All car owners should also be conscious of certain small problems connected to their vehicle which can be effortlessly fixed by themselves whenever required.

It is sensible to start finding an auto repair shop when you buy a car as one never can say when the need might be there. Here are some tips to find steadfast auto repair services:

• One of the finest and most trustworthy options of getting an auto repair services is by asking friends and colleagues for such places. If they have the knowledge of getting first-class service frequently, it can be a great selection to choose.

• The auto repair shop must have qualified experts to undertake the repair and maintenance with no difficulty. A testimony of high quality is the relationship of the repair shop with AA, NAPA Autocare, ASP or Parts Plus. This organization makes sure that the repair shop has been subjected to high scrutiny of service and also has many satisfied clients.

• The ambiance of a repair shop is also vital. One can also take response from customers at the shop about the service given by the professionals and how content they are.

• Check out if the shop has professionals with certification like ASP, Delco or certification from manufacturers like Toyota, Ford, and GM. This shows how good they are in their job and service provided. This also indicated that they are acquainted with the new technology which is actually a sign of brilliance.

• Also, it is not essential that a bigger repair shop will be superior than a smaller one. Always search for prices in every shop you find out about because prices are usually close in any area.

• Look for newest equipments in the repair shop. Without a well equipped shop, complete repair cannot be given. This is even more essential if you own the most recent model of car.

Maintenance and auto repair services are very vital for any car. Although they may be tricky to pay at times, they are priceless when it comes to keeping the good health of your vehicle.