Tips for Choosing the Right Auto Repair Services for Your Vehicle

If you are concerned about the poor show of your car lately, it is time to get it serviced at a dependable auto repair services shop. Automotive repair is a habitual maintenance practice procedure which is necessary for longer lifespan of any automobile. It is also a huge expense and with the increasing age of the automobile, the repairs requirements also increase. There are different options for auto repair in every place but selecting one depends on the category of vehicle owned as well as the closeness of the repair shop to your place.

Car repair is also reliant on seasons. For example, during the summer season, the engine has to be taken care of, specially if you are making plans to go for a road trip. Going in for a full service auto repair is a good decision to undertake in such a state to avert any problems during the trip. All car owners should also be conscious of certain small problems connected to their vehicle which can be effortlessly fixed by themselves whenever required.

It is sensible to start finding an auto repair shop when you buy a car as one never can say when the need might be there. Here are some tips to find steadfast auto repair services:

• One of the finest and most trustworthy options of getting an auto repair services is by asking friends and colleagues for such places. If they have the knowledge of getting first-class service frequently, it can be a great selection to choose.

• The auto repair shop must have qualified experts to undertake the repair and maintenance with no difficulty. A testimony of high quality is the relationship of the repair shop with AA, NAPA Autocare, ASP or Parts Plus. This organization makes sure that the repair shop has been subjected to high scrutiny of service and also has many satisfied clients.

• The ambiance of a repair shop is also vital. One can also take response from customers at the shop about the service given by the professionals and how content they are.

• Check out if the shop has professionals with certification like ASP, Delco or certification from manufacturers like Toyota, Ford, and GM. This shows how good they are in their job and service provided. This also indicated that they are acquainted with the new technology which is actually a sign of brilliance.

• Also, it is not essential that a bigger repair shop will be superior than a smaller one. Always search for prices in every shop you find out about because prices are usually close in any area.

• Look for newest equipments in the repair shop. Without a well equipped shop, complete repair cannot be given. This is even more essential if you own the most recent model of car.

Maintenance and auto repair services are very vital for any car. Although they may be tricky to pay at times, they are priceless when it comes to keeping the good health of your vehicle.

7 Tips for Better Auto Repair Shop Advertising to Increase Car Counts

Most auto repair shops do the same advertising over and over and still expect different results. Maybe it’s the sales person that talks them up and they get ‘visions of dollars dancing in their heads’. Well, from the responses I hear about, the only visions of dollars are in the sales person’s head.

When you’re promoting your auto repair shop to increase car counts, use the following 7 Auto Repair Shop Advertising Tips as a guideline so that you get a better response.

1) Your ad shouldn’t be about YOU: Most of the auto shop ads I see talk about everything THEY do; but they forget about the customer. The customer (like everyone else) is only looking for ‘What’s In It For Them’. What is their benefit? It’s not the fact that you’re family owned; It’s not the fact you’ve been in business for 25 years. You have to advertise the benefits that the customer is going to get.

2) Do you provide a solution to a problem? Why else would anyone look for an auto service shop if they didn’t have a problem? Does your ad speak to that problem? Do you provide a solution? Sorry, but being family owned is not a solution to any auto service problem that I’ve heard of.

3) How many ways to you have to contact you? Remember, there’s the internet and websites; e-mail; the Mobile Internet (for those accessing online searches from their phone); some people still use fax machines too! What about your phone numbers? How many do you have? Do you have a 24 hour help line? Do you use QR Codes to direct visitors to a Mobile Website?; Do you have a mobile website?; What about a 24 hour message line so I can get information about you before I visit? Make it easy for your customer to get in touch and give them as many ways as possible to connect.

4) Always include a non-threatening way for prospects to contact you: In some cases, people just want to get more information. Remember, they only purchase from those they know, trust and like. Do you have methods to deliver that information? What about a FREE Report that I can download from your website. What about a FREE Trial offer? Remove the risk and give people a non-threatening way to find out more about you.

5) Quit trying to sell from your ad: How many of those fancy 10% discount coupons have you ever received back? Yeah, I figured. Your ad isn’t about getting your customer to buy when YOU want them to. Your ad is about getting them to buy SOMETHING so that you have a customer; then continue to market to them with ongoing offers, discounts, promotions and specials.

6) Make your ad a way to collect leads; not to sell: This is really important as it’s the perfect way to build your ‘Sales Funnel’. Yes, people may be interested in your auto shop services, but typically they don’t purchase from those they don’t know, trust or like. Make your ad a ‘Lead Generation’ ad so that those interested will get to know you better.

7) Most Important – Create a Strong Call To Action: Nothing is going to happen unless the prospect takes an action. Buying something from you just because you placed and ad in a newspaper typically doesn’t work, right? (I am sure you can attest to that!) But taking an action can be as simple as getting them to download your report; Texting to get an offer or special; Listening to a 24 hour recorded message. There’s a lot of ways, but the important thing is that they take action.

Following these 7 tips will help improve your auto service shop advertising and let you build your business and increase your car counts!